We’ll guide you step-by-step for 52 weeks — with weekly lessons, live coaching, and practical tools designed for midlife entrepreneurs.
Our mission is to empower individuals aged 45 and older to step confidently into the world of online entrepreneurship, transforming their unique life experience and professional expertise into thriving digital businesses. We believe that age is an asset, not a barrier, and that the wealth of knowledge accumulated over the years can be a powerful foundation for building something meaningful and profitable in today’s digital economy.
Turn your business idea into a reality with our step-by-step guidance. From choosing a profitable idea to conducting market research and creating a business plan, we simplify the process so you can confidently move forward. Learn how to handle the legal and financial setup to get your business off the ground without missing critical steps.
Lay a solid foundation by developing your product or service and setting up a professional business website. We’ll guide you through branding, messaging, and pricing strategies to ensure your business resonates with your target audience. With clear tutorials on business operations, you’ll be ready to serve your customers and grow.
Leverage proven marketing strategies to attract customers and increase revenue. Learn how to build automated sales funnels, generate leads, and retain customers to maximize profitability. As your business grows, we’ll show you how to streamline operations, scale efficiently, and achieve long-term success.
Expand your reach, amplify your impact, and build a business that runs without burning you out. Learn how to delegate with confidence, optimize systems, and create additional revenue streams. We’ll guide you in leveraging technology, partnerships, and smart strategy to scale sustainably and reclaim your time.
Designed for Entrepreneurs 45+: This program understands your unique challenges and provides the tools to help you overcome them with confidence and ease.
Simple, Step-by-Step Guidance: Lessons are clear and jargon-free, making it easy to follow along and implement without feeling overwhelmed by technology.
Weekly Modules and Exercises: Each lesson builds on the last, combining actionable exercises and plans so you’re actively creating your business as you learn.
Exclusive Learning Resources: Gain access to video courses, workbooks, checklists, AI tools, and eBooks.
Supportive Community: Connect with like-minded peers and mentors who provide guidance, accountability, and encouragement throughout your journey.
A Business Idea Aligned with Your Passions: Discover and refine a business concept based on your unique skills, experience, and interests, setting you up for success from the start.
A Clear Roadmap: Follow a structured, step-by-step plan that takes you from idea to execution without feeling overwhelmed.
Hands-On Tools and Resources: Learn how to use essential digital tools—like website builders and marketing platforms—with simple, practical guidance that eliminates tech confusion.
Marketing and Growth Strategies: Master the skills to attract, engage, and grow your audience through proven marketing strategies, setting your business up for long-term success.
Additional Learning Materials: Access to workbooks, AI tools, checklists, and eBooks.
A Supportive Community: A network of peers and mentors for collaboration, feedback, and encouragement throughout your entrepreneurial journey.
Week 1: Introduction to Entrepreneurship & Digital Marketing
Week 2: Defining Your Niche & Ideal Client
Week 3: Setting SMART Goals & KPIs
Week 4: Basics of Website Building (WordPress/Wix)
Week 5: Domain, Hosting, & Security Essentials
Week 6: Fundamentals of SEO & Keyword Research
Week 7: On page SEO Deep Dive (titles, meta, content)
Week 8: Technical SEO Basics
Week 9: Intro to Content Marketing & Blogging
Week 10: Email Marketing Fundamentals
Week 11: Building Your Email List & Lead Magnets
Week 12: Social Media Setup & Profiles
Week 13: Intro to Paid Ads (Google & Social)
Week 14: Building Trust with Content Strategy
Week 15: Blogging Best Practices
Week 16: Social Media Content: Posts, Hashtags, and Engagement
Week 17: Social Listening & Community Engagemen
Week 18: Short‑Form Video: TikTok, Reels, Shorts
Week 19: Video Production Basics
Week 20: Email Sequence Automation
Week 21: Intro to Paid Ads – Campaign Setup
Week 22: Google Ads: Search & Display
Week 23: Facebook & Instagram Ads
Week 24: Retargeting Strategies
Week 25: Monitoring Analytics (GA4, Social Insights)
Week 26: Reporting & Optimization
Week 27: Introduction to AI in Marketing
Week 28: AI Content Creation (Copy, Images, Prompts)
Week 29: Generative AI Strategy & Campaigns
Week 30: Hyper‑Personalization at Scale
Week 31: Predictive Analytics & Audience Segmentation
Week 32: Cookieless Targeting & Privacy‑First Data
Week 33: Voice, Visual & Search‑Everywhere Optimization
Week 34: Social Commerce & Shoppable Content
Week 35: Combining Traditional + Digital
Week 36: AR/VR & Immersive “Phygital” Experiences
Week 37: Influencer Marketing: Micro/Nano Focus
Week 38: Data Storytelling & Visualization
Week 39: Building Customer Experience Journeys
Week 40: Strategic Planning in the AI Age
Week 41: Omnichannel Cohesion & Customer Journeys
Week 42: Building Brand Purpose & Ethical Marketing
Week 43: Creator Economy & Cultural Influence
Week 44: Attention Economy & Shareable Content
Week 45: Agentic AI for Automation & Decision‑Making
Week 46: AI‑Driven Customer Service & Chatbots
Week 47: Data Privacy, Trust & Regulatory Compliance
Week 48: Scaling via Real‑Time Bidding & Programmatic
Week 49: Crisis & Reputation Management via Social Listening
Week 50: Performance Marketing: ROI & Attribution
Week 51: Innovation Labs & Testing Culture
Week 52: Graduation – Building Your Long‑Term Digital Roadmap
We’ve already connected with over 1,500 aspiring business builders age 45+ who are ready to rewrite their next chapter — and you’re next.
You’re not learning from theory. This system is built from two decades of real digital marketing — including the trial, error, and proven wins that make it work today.
This isn't another one-size-fits-all course. It’s designed specifically for people 45+ who want clarity, support, and a pace that fits your lifestyle and goals.
Access the entire 52-week Entrepreneurs 45+ program
Join weekly live coaching calls and Q&A sessions
New tools, templates, checklists, and prompts every week
Access to Video Courses, Templates, checklist, and Resell ebooks
Network with like-minded peers inside the private community
Cancel anytime — no long-term commitment
Everything in the Monthly Membership PLUS:
Save $94 compared to monthly plan
New tools, templates, checklists, and prompts every week
Priority support from our team
Bonus content drops and early access to future modules
One payment = 12 months of focus, growth, and support
One-and-done payment — never pay again
Includes full access to all current and future courses
New tools, templates, checklists, and prompts every week
Access to Video Courses, Templates, checklist, and Resell ebooks
VIP updates, bonus content, and exclusive trainings
Peace of mind: Learn at your pace with no deadline
Full access to the complete 52-week course content
Learn on your own schedule, at your own pace
New Includes all videos, workbooks, templates, and downloads
No live coaching or community access
No access to video course and resources libraries
Great option if you prefer DIY learning
Absolutely! This program is designed specifically for individuals who may not have a strong technical background. We provide simple, step-by-step instructions in all modules and break down complex concepts into easy-to-understand lessons. You’ll have access to beginner-friendly tools, and our community and support team are always here to help.
Yes! We release new courses and resources bi-weekly to keep your learning fresh and aligned with current trends. All new materials are included in your subscription at no extra cost, ensuring you always have access to the latest insights and strategies for growing your business.
We recommend setting aside 3-5 hours per week to go through the video lessons, complete exercises, and participate in community discussions. The program is designed to be flexible, so you can progress at your own pace, and with lifetime access to materials, you can revisit any lesson as needed.
Yes! When you join the program, you’ll gain access to our private online community of like-minded individuals. This is a supportive space where you can share insights, exchange ideas, and celebrate wins with others on the same journey.
Yes! Our team of experienced instructors and support staff is here to help you succeed. In addition to the bi-weekly Q&A sessions, you can reach out anytime for direct support through our priority customer support. We’re committed to guiding you through each step.
Definitely! You can start with the monthly plan and switch to the yearly plan anytime to take advantage of the cost savings. Just contact our support team, and they’ll help you with the transition smoothly.
We want you to find value in our trainings! We offer full refunds within 30 days. With all of our valuable video training, we are confident you WILL love it!
© 2025 Tom Morgan Marketing | All Rights Reserved