Our Commitment to Responsible Email Marketing
The Entrepreneurs 45+ Network is committed to responsible email marketing practices and full compliance with applicable anti-spam laws, including the CAN-SPAM Act, Canada’s Anti-Spam Legislation (CASL), and the General Data Protection Regulation (GDPR).
We respect your inbox and privacy. This policy explains our email practices and your rights regarding our communications.
Permission-Based Email Marketing
How We Obtain Permission
We only send marketing emails to individuals who have:
- Explicitly subscribed to our email list through our website forms
- Downloaded our lead magnets or free resources
- Purchased a membership or service from us
- Attended our webinars or events and provided consent
- Otherwise provided clear, affirmative consent to receive our emails
We Never:
- Purchase email lists from third parties
- Send unsolicited emails to random addresses
- Add people to our list without their explicit consent
- Continue emailing after unsubscribe requests
- Use deceptive subject lines or sender information
Types of Emails We Send
Marketing Communications
- Educational content about entrepreneurship and business building
- Information about our courses, programs, and services
- Invitations to webinars, events, and special promotions
- Industry insights and business tips
- Member success stories and case studies
Transactional Communications
- Order confirmations and receipts
- Account notifications and password resets
- Course access information and updates
- Billing notifications and membership renewals
- Customer service responses
Informational Communications
- Important updates to our Terms of Service or policies
- Technical notifications about service changes
- Security alerts and account-related notices
Clear Identification and Contact Information
Sender Identification
All our emails clearly identify:
- The sender name: The Entrepreneurs 45+ Network
- Our physical business address: [Your Business Address]
- A valid reply email address: [Your Contact Email]
- Clear indication that the message is an advertisement (when applicable)
No Deceptive Practices
We never:
- Use false or misleading header information
- Use deceptive subject lines that don’t relate to email content
- Hide our identity or use fake sender names
- Misrepresent our business or offerings
Easy Unsubscribe Process
Unsubscribe Rights
You have the right to unsubscribe from our marketing emails at any time. We provide multiple ways to unsubscribe:
Automated Unsubscribe:
- Every marketing email contains a clear “Unsubscribe” link
- One-click unsubscribe process (no login required)
- Immediate removal from our marketing list
- Confirmation message acknowledging your unsubscribe request
Manual Unsubscribe:
- Reply to any email with “UNSUBSCRIBE” in the subject line
- Email us directly at [unsubscribe@entrepreneurs45plus.com]
- Contact our support team at [support@entrepreneurs45plus.com]
Unsubscribe Processing
- Immediate processing: Automated unsubscribes are processed instantly
- Manual processing: Email requests processed within 24 hours
- Maximum timeframe: All unsubscribe requests honored within 10 business days
- No fees or barriers: Unsubscribing is always free and simple
What Happens After Unsubscribe
- Marketing emails stop immediately (after processing period)
- Transactional emails continue (order confirmations, account notifications)
- Account access remains unchanged (if you’re a member)
- Re-subscription available if you change your mind in the future
Email Content Standards
Professional and Relevant Content
Our emails contain:
- Valuable, educational content related to entrepreneurship
- Clear, honest descriptions of our services and offerings
- Relevant business insights for our 45+ demographic
- Professional language and respectful tone
Prohibited Content
We never send emails containing:
- Explicit or inappropriate content
- Misleading or false information
- Spam, phishing, or fraudulent content
- Content promoting illegal activities
- Excessive promotional language or false urgency
Frequency and Volume
Reasonable Email Frequency
Our typical email schedule:
- Welcome email sequence: 7 emails over 10 days (for new subscribers)
- Weekly educational content: 1-2 emails per week maximum
- Special promotions: Occasional (major launches or events only)
- Member communications: As needed for course delivery and support
Frequency Control
You can control email frequency by:
- Updating your email preferences in your account settings
- Choosing specific types of emails to receive
- Unsubscribing from marketing while keeping essential notifications
- Contacting us to customize your communication preferences
Data Protection and Privacy
Email Data Security
We protect your email information through:
- Secure email service providers with encryption
- Regular security updates and monitoring
- Limited access to email lists (authorized personnel only)
- No sharing of email addresses with third parties
Privacy Integration
This policy works with our Privacy Policy regarding:
- How we collect and store email addresses
- Your rights to access and delete your email data
- International data transfer protections
- Compliance with GDPR and other privacy laws
Third-Party Email Services
Service Providers
We use reputable third-party email service providers including:
- [Your Email Service Provider – e.g., ConvertKit, Mailchimp]
- [Payment processor email notifications – e.g., Stripe]
- [Customer support platform – e.g., Help Scout]
Service Provider Standards
All our email service providers:
- Comply with applicable anti-spam laws
- Provide robust security and privacy protections
- Honor unsubscribe requests automatically
- Maintain high deliverability standards
Compliance with Anti-Spam Laws
CAN-SPAM Act (United States)
We comply with all CAN-SPAM requirements:
- Clear sender identification in all emails
- Honest, non-deceptive subject lines
- Disclosure when emails contain advertisements
- Valid physical postal address in all emails
- Honor unsubscribe requests within 10 business days
CASL (Canada)
For Canadian subscribers, we ensure:
- Express consent before sending commercial emails
- Clear identification of sender and contact information
- Unsubscribe mechanism in every commercial email
- Compliance with Canadian spam legislation requirements
GDPR (European Union)
For EU subscribers, we provide:
- Lawful basis for email processing (consent or legitimate interest)
- Clear information about email data usage
- Right to withdraw consent at any time
- Data portability and deletion rights
Reporting Spam or Abuse
If You Receive Unwanted Emails
If you believe you’ve received spam from us:
- Check if you previously subscribed or provided consent
- Use the unsubscribe link in the email first
- Contact us directly at [abuse@entrepreneurs45plus.com]
- Provide details including email address and date received
Our Response Process
We will:
- Investigate all spam reports within 24 hours
- Remove you from our lists immediately if requested
- Identify and correct any system issues
- Take corrective action to prevent future incidents
Email Authentication and Security
Technical Measures
We implement email authentication protocols:
- SPF (Sender Policy Framework) records
- DKIM (DomainKeys Identified Mail) signatures
- DMARC (Domain-based Message Authentication) policy
- SSL encryption for email transmission
Fraud Prevention
We monitor for:
- Unauthorized use of our domain for sending emails
- Phishing attempts using our brand name
- Spoofed emails claiming to be from us
- Suspicious email activity or bounce patterns
Contact Information and Support
Questions About This Policy
Contact us regarding email practices or concerns:
Email Compliance Officer: [compliance@entrepreneurs45plus.com]
General Support: [support@entrepreneurs45plus.com]
Unsubscribe Requests: [unsubscribe@entrepreneurs45plus.com]
Abuse Reports: [abuse@entrepreneurs45plus.com]
Phone: [Your Business Phone]
Address: [Your Business Address]
Response Time: We respond to email policy inquiries within 24 hours.
Policy Updates
Notification of Changes
We may update this Anti-Spam Policy to reflect:
- Changes in applicable laws or regulations
- Updates to our email practices or technology
- Feedback from subscribers and regulatory authorities
You will be notified of material changes through:
- Email notification to active subscribers
- Prominent notice on our website
- Updated “Last Modified” date on this policy
Continued Compliance
We regularly review and update our practices to ensure ongoing compliance with:
- Evolving anti-spam legislation
- Best practices in email marketing
- Industry standards and guidelines
- Subscriber preferences and feedback
This Anti-Spam Policy is part of our comprehensive privacy and legal framework, which includes our Terms of Service, Privacy Policy, and other user agreements.
We appreciate your trust in allowing us to communicate with you via email, and we’re committed to earning that trust through responsible email practices.